FLUX.2 Max
For brands and agencies putting real products, logos and places into their creative. FLUX.2 Max looks things up on the web as it generates, so what comes back resembles the real thing.
[ Overview ]
Meet FLUX.2 Max.
FLUX.2 Max is Black Forest Labs' top image tier, and it is for people whose images have to feature something real: a DTC brand staging its own product, an agency building creative around a client's logo, a realtor or a cafe owner selling a place people recognise. The job it does is accuracy to the real world.
Describe the shot, pick an aspect ratio and send. One product photo becomes five studio-quality lifestyle scenes. A client brief becomes three ad creatives before the meeting ends. Real landmarks for location-led campaigns, packaging that matches what is actually on the shelf, hero images for a launch page.
Reach for FLUX.2 Max when a generic stand-in will not do, because alone in this lineup it can search the web while it generates rather than inventing something that looks about right. If the picture is imagined anyway, Nano Banana 2 is faster and cheaper. Both come with one HiggsChat subscription alongside every other image, text and video model, and Auto will choose for you if you would rather just describe the shot.
[ Gallery ]
Made with FLUX.2 Max.
A spread of styles, all from a single prompt box. Drop your own renders into these slots.
[ Features ]
What sets it apart.
You get what you asked for
Describe the shot and it comes back looking like the shot, so you retry less.
Looks like a real photo
Skin, fabric and product texture hold up when a client zooms in.
Words that come out readable
Put your offer or your price on the image and it stays legible on posters and packaging.
Big enough to print
Sharp enough for a menu, a shopfront poster or a banner, not just a feed.
Start from your own photo
Attach a product shot or a headshot and get a new version built around it.
One brief, many looks
Photoreal, illustration, 3D or flat graphic from the same prompt box.
[ Best use cases ]
Where FLUX.2 Max shines.
Product shots without a studio
Turn one product photo into lifestyle shots for the store and the ads.
Ad creative from a client brief
Spin a single brief into banners and ad variants you can bill for.
Pitch a look before you shoot
Show the client three directions today instead of booking a photographer.
Thumbnails that get the click
Video thumbnails and article headers in the time it takes to write the title.
A week of posts in an afternoon
Batch graphics for every account you manage in one sitting.
Local promos in about two minutes
Snap a photo of the shop, the plate or the room and get a post ready to publish.
[ Prompt examples ]
Prompts that work.
Copy and tweak, then paste straight into FLUX.2 Max inside HiggsChat.
“Studio product photo of a matte black water bottle on wet stone, soft key light from the left, shallow depth of field, 50mm, crisp reflections”
“Editorial portrait of a woman in a red coat, overcast city street, cinematic color grade, natural skin texture, 85mm, f/1.8”
“Minimal event poster with the bold headline NIGHT MARKET in clean sans type, warm neon palette, lots of negative space, print-ready”
“Concept art of a floating research station above clouds at golden hour, painterly, atmospheric haze, wide establishing shot”
[ How to generate ]
Your first image in 3 steps.
Open image mode
Start a new generation in HiggsChat and choose the Image tab.
Select FLUX.2 Pro
Pick FLUX.2 Pro from the model menu and set your aspect ratio.
Prompt & refine
Describe your image, generate variations, then send the best one to a video model or upscaler.
[ Pricing ]
One subscription. Every AI model.
Chat, image, and video models from OpenAI, Anthropic, Google, SpaceXAI, and more, all powered by simple credits. No free plan; free signup lets you explore everything first.
Team
Everything in Max, plus:
1 credit = a slice of real cost
You only pay for what a model actually costs, nothing more.
One shared balance
Chat, images and video all draw from the same credits.
Never get stuck
Run out? Buy add-on credit packs anytime.
[ FAQ ]
FLUX.2 Max, answered.
Generate with FLUX.2 Max, and 60 more.
One subscription for every image, video and chat model. Start free.
FLUX.2 Max is Black Forest Labs' top image tier, and it is for people whose images have to feature something real: a DTC brand staging its own product, an agency building creative around a client's logo, a realtor or a cafe owner selling a place people recognise. The job it does is accuracy to the real world.
Describe the shot, pick an aspect ratio and send. One product photo becomes five studio-quality lifestyle scenes. A client brief becomes three ad creatives before the meeting ends. Real landmarks for location-led campaigns, packaging that matches what is actually on the shelf, hero images for a launch page.
Reach for FLUX.2 Max when a generic stand-in will not do, because alone in this lineup it can search the web while it generates rather than inventing something that looks about right. If the picture is imagined anyway, Nano Banana 2 is faster and cheaper. Both come with one HiggsChat subscription alongside every other image, text and video model, and Auto will choose for you if you would rather just describe the shot.
